On September 29th, 2013, for the second time the Berlin University for Professional Studies and fjum_forum for journalism and media vienna start their program designed to assist media businesses in shaping the future of their industry. Supported by the City of Vienna, the part-time, hands-on course is open to 20 high-potentials from international media, IT and entertainment industries. Scholarships covering up to 75 per cent of the tuition fee are available for applicants originating from Central Eastern Europe.
The application period for individual applicants has already ended. However, application for business partnerships is still open. <strong “>For more information please contact office(a)imim-master.com.
Media businesses in Europe are under threat. The financial crisis forces them to work more and more efficiently. Digitalisation impacts workflows and business models that have worked thus far. Social media influences journalism – and opens up new marketing opportunities. Consumers’ and citizens’ mobility changes their media usage. Many traditional media organisations cannot keep abreast with the constantly changing environment. The new Executive Master’s program of International Media Innovation Management IMIM helps them keep up with the developments and even outpace them.
Up to 20 young high-potentials from international media and creative industries – with different positions in their respective value chains: development, financing, content, production, distribution, regulation/legislation – pool their forces together into an academic media innovation think tank. With lecturers from all over the world, they work together in an international network, get individual language training and deal with real-life situations submitted by participating enterprises. Thus, companies participating in the program have a say in the structuring of the syllabus. “The students’ collaboration with academics, management trainers, journalists and business managers is crucial to the program’s sustainable success”, says Program Director Andy Kaltenbrunner, “innovation is to be established as the main exchange currency in an international team.”
The program is organised by the Berlin University for Professional Studies (part of the Steinbeis Network), the fjum_forum for journalism and media vienna and Medienhaus Wien. It is supported by the municipality of the City of Vienna: Several scholarships will be granted to participants from media and creative industries in Central Eastern European countries, under consideration of their qualifications, financial situation and commitment of their employing organisations. These grants will cover up to a maximum of 75 per cent of the tuition fee.
