Author Archives: patricia.kaefer

Seven factors of success for digital news operations

Buzzfeed, Vice, The Guardian, Quartz and The New York Times: they all are considered role models – but do they deserve it? Lucy Küng, a research fellow at Oxford University’s Reuters Institute for the Study of Journalism and outstanding lecturer … Continue reading

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The final sprint for this year’s cohort

After the last attendance block in Berlin last week, imim students are taking their final sprints in writing up their Master’s theses. In these, they treat diverse topics – from mobile apps for radio stations to investigative journalism in a … Continue reading

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Second round of IMIM applications

The Executive Master’s program “International Media Innovation Management“ (IMIM) is being conducted in close collaboration with experts and executives from academia and business in the value chain of media production. Partners among those companies impact the curriculum by bringing in challenges from … Continue reading

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TV Forecast 2025: Innovative Formats in TV and on Corresponding Platforms

This gallery contains 23 photos.

What will making and watching TV be like in 2025? On Tuesday, March 10, we aimed at answering that question in a symposium, held as an extension of the Executive MA program “International Media Innovation Management” (imim).  The event was hosted … Continue reading

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Apply for IMIM’s next cycle!

All over the world, media companies are looking for solutions in order to adapt to the constantly changing digital environment. Do you want to be able to steer these change and innovation processes? And qualify for that by pursuing relevant knowledge and … Continue reading

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From the innovator’s lab to the conservator’s blog

Having spent a week at the Poynter Institute for Media Studies in Florida, and thus weather-spoilt, we were greeted by icy winds upon landing in New York City. But the next days’ schedule turned the heat up, starting with a day … Continue reading

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14 students and a piano at Poynter

Some of us are still struggling with jetlag, but the others have arrived at having great conversations at Poynter: For this week’s attendance block in the USA, the 14 Master’s students are being coached by several members of Poynter’s faculty and … Continue reading

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A Master’s Degree in Walking the Line

For imim the year ’13 was an auspicious one: It was a year ago to the day that the first cohort of students graduated. Originating from Austria, Malta, Romania and Serbia, the students, all of them media professionals, completed the academic part-time … Continue reading

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10 things you should think about when integrating your newsroom

“What does it take to change the newsroom?”: The current issue of EBU’s magazine tech-i (ebu_tech-i_020, page 5) features a synopsis of Dieter Bornemann’s thesis at IMIM_Master. Dieter lists 10 trends he observed when comparing six cases of newsroom integration withtin … Continue reading

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Facing the tsunami: What is the right thing to do?

“We can see the tsunami, but can the others?” José García Avilés, head of the journalism institute of University Miguel Hernández and imim‘s host in Elche/Spain, chose a drastic metaphor to visualize what is currently going on in the media … Continue reading

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