Author Archives: edith.michaeler

Newspaper extinction timeline – When newspapers in their current form will become insignificant

“Australian futurist and entrepreneur Ross Dawson has gone about predicting the death of newspapers according to country, charting out his observations in the map pictured here. http://futureexploration.net/Newspaper_Extinction_Timeline.pdf His point is not just that newspapers in their current form will become, … Continue reading

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A new dawn for the magazine industry?

The magazine industry. Non-news is good news: The threat of the internet has forced magazines to get smarter Unlike newspapers, most magazines didn’t have large classified-ad sections to lose to the internet, and their material has a longer shelf-life. Money … Continue reading

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The 2012 Digital Marketer: Benchmark and Trend Report

The Experian Marketing Services’ annual report provides a perspective on the digital landscape and how brands can influence more meaningful connections with customers. It contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital … Continue reading

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