Impressions of our Vienna Module, March 3rd – 9th

On Sunday, March 3rd, Lucy Küng kicked off IMIM’s fifth module (“International Media Innovation Management”) in Vienna: with a case-study on the (mis-) management of the BBC during last autumn’s Jimmy Savile scandal followed by false allegations of a former politician in the broadcaster’s “Newsnight” program

On Monday, our Master’s program continued with a symposium organised in cooperation with Austria’s public broadcaster ORF:  For “Media in Transit/ion” our speakers and audience focused on three aspects of current media developments: (1) user generated content, (2) mobile devices and (3) moving images.

Anthony Sullivan, Lucy Küng, Dieter Bornemann.
(c) imim

The aspects were illustrated by Anthony Sullivan (The Guardian),Lucy Küng (Universities of Jönköping, St. Gallen and Oxford), Martin Zimper (Zurich University of the Arts) and German multi-media journalist and entrepreneur Richard Gutjahr. Lucy Küng described a “boiling frog”-situation that legacy media seems to be pushed into: They keep adjusting to a more and more challenging environment, not recognizing how precarious the situation is they maneuvre themselves into. Anthony Sullivan, Product Manager for Online & Mobile at the Guardian, said that media has to focus on the user. His editor-in-chief, Alan Rusbridger, refuses to introduce a paywall (the Guardian/Observer group has been reporting losses for a few years now – “despite double-digit growth in digital revenues”).

Dieter Bornemann (moderation), Andy Kaltenbrunner (program director imim), Richard Gutjahr. (c) imim

Richard Gutjahr presented his case-studies of last year’s politainment format rundshow and crowd sourcing/funding platform LobbyPlag. For Bavaria’s public broadcaster, he tried to integrate viewers into the late-night show. For the watchblog LobbyPlag he wants to shed light on how the European Union’s decision-making is influenced by lobbies.

Gerhard Apfelthaler (California Lutheran University).     (c) imim





 Gerhard Apfelthaler held a seminar on “The Influence of Culture on Innovation (and Organizations)”. From his point of view, individualistic cultures — such as the anglo-saxon — are more likely to be innovative than rather collectively oriented cultures (e.g. continental Europe, Asia)

José García Avilés (c) imim





With the help of IMIM’s Scientific Board, including José García Avilés (Universidad Miguel Hernández, Elche/ESP), Claudia Janssen (Berlin University for Professional Studies/GER), Matthias Karmasin (Alpen-Adria-Universität Klagenfurt/AUT) and Klaus Meier (University of Eichstätt-Ingolstadt/GER), the students worked on their Master’s thesis projects.

video conference with Nic Newman (c) imim





Due to an injury, Nic Newman who is currently a Visiting Fellow at the Reuters Institute for the Study of Journalism/University of Oxford unfortunately was not able to come to Vienna. We had a q&a session with him per video conference. Just recently, Nic edited the RISJ Digital Report and his Technology, media and journalism predictions 2013.

The seminars took place at IMIM’s Viennese carrier fjum_forum for journalism and media.



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