A new dawn for the magazine industry?

The magazine industry. Non-news is good news: The threat of the internet has forced magazines to get smarter

  • Unlike newspapers, most magazines didn’t have large classified-ad sections to lose to the internet, and their material has a longer shelf-life.
  • Money comes in from subscriptions/ special editing for tablets.
  • Publishers are looking to make more not only from subscriptions but also from other sources. What else a magazine can do besides sell copies depends on its audience and subject matter.
  • The ability of magazines to inspire fierce loyalty among readers means there are also lots of small-time, quirky successes.

Read the whole article from the Economist here: http://goo.gl/aqngZ

This entry was posted in Public. Bookmark the permalink.

Comments are closed.