The Experian Marketing Services’ annual report provides a perspective on the digital landscape and how brands can influence more meaningful connections with customers. It contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment.
Insights from the report:
- 91% of today’s online adults use social media regularly
- Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
- 28% of smartphone owners watch video on their phone in a typical month
- Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter
You can download the “The 2012 Digital Marketer: Benchmark and Trend Report here” (after having filled a form) here: