Monthly Archives: April 2012

Romanus Otte’s advice on media innovation: “Just do it!”

Posted on April 26, 2012 by patricia.kaefer

Although there was Barcelona playing Chelsea on Tuesday evening, about 100 guests attended a discussion organized on the occasion of the Spanish module of the Executive MA program “International Media Innovation Management”. In Alicante’s “Club Información”, auditorium of local newspaper … Continue reading →

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The 2012 Digital Marketer: Benchmark and Trend Report

Posted on April 10, 2012 by edith.michaeler

The Experian Marketing Services’ annual report provides a perspective on the digital landscape and how brands can influence more meaningful connections with customers. It contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital … Continue reading →

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IMIM in Spain: April 22-29, 2012

Posted on April 6, 2012 by patricia.kaefer

In about two weeks time, IMIM’s students and faculty will meet again in Elche, Valencia/Spain, for our third module. José García Avilés, Fátima Navarro Maillo and Jose Luis González together with their team at Universidad Miguel Hernández (UMH) have already … Continue reading →

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The Guardian: VIDEO Clay Shirky on newspaper pay models: ‘We are renegotiating the relationship between reader and publication’

Posted on April 4, 2012 by magda.barascu

Clay Shirky speaks to Alan Rusbridger about the range of newspaper pay models in the UK and US. Shirky claims the fight between US newspaper publications is no longer over the business model but how they manage the relationship and … Continue reading →

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