Newspapers are losing $7 in print revenue for every $1 in digital gained

Success in the digital world is not always desireble: Due a recent survey newspapers in the US are losing 7 $ in print revenue for every 1 $ in digital gained.

38 papers were examined in this study called “The Search for a New Business Model”.

“In general, the shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed, according to the study by the Pew Research Center’s Project for Excellence in Journalism. Cultural inertia is a major factor. Most papers are not putting significant effort into the new digital revenue categories that, while small now, are expected to provide most the growth in the future. To different degrees, executives predict newsrooms will continue to shrink, more papers will close and many surviving papers will deliver a print edition only a few days a week.”

More to find on http://www.journalism.org/node/28629

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