How to innovate in 2012?

Are there some rules for being successful to innovate your organization? Some people consider that innovation is “the lifeblood of any organization”. Robert F. Brands says that  “innovation is an indispensable force that turns ideas into money”.
For the implementing sustainable Innovation in 2012, Robert F. Brands established four steps:
1. Define your organization’s needs: that means to establish what you need
2. Formulate a New Product Development process- for that you need a structured plan
3. Create a road map to success- examining Quality of projects and Capability of managing them successfully it is very important
4. Some more guidelines for progress- you need some criteria for moving forward with developments
You may read more about these steps here: http://www.robertsrulesofinnovation.com/blogs/2012-innovation-resolution-turning-ideas-into-money.html